“Making Waves” was a fitting theme for VideoAmp at this year’s Cannes Lions International Festival of Creativity with beach yoga, panel discussion, sunset cruises to St. Tropez, and an opening night Welcome Party, hosted by Variety. This year marks VideoAmp’s third birthday and a groundbreaking partnership announcement with Mediaocean, which creates a fully integrated linear TV planning and optimization solution for the upfront and scatter markets for agencies and brands.
As the week comes to a close, here is a recap, and ‘thank you’ to all our clients, partners, and friends who joined us at our events.
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Beach Yoga

Health and wellness is a top priority for VideoAmp, and our partners at Grapeshot. In a joint effort to provide festival attendees with a taste of company culture, we brought beach yoga to Connections Beach for the first three days of the festival.

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Cannes Welcome Party

Co-sponsored by Mediaocean and comScore, Monday night’s welcome party attracted over 200 of the industry’s most influential movers and shakers on the beautiful rooftop deck at the Raddison Blu.

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The Golden Age of TV in The Digital Age: A Panel Discussion

Our provocative panel discussion covered topics including the future of the TV Upfronts and data enhanced TV, as well as a discussion on the current state of the automation of planning and buying, creative strategies across screens, and the increasing power and ambition of FANG.
Our expert panelists included:
  • Moderator, Gayle Fuguitt, Chief of Customer Insight and Innovation at Foursquare
  • Bill Wise, CEO at Mediaocean
  • Chris Wilson, EVP of National Television at comScore, Inc.
  • Denise Colella, Senior Vice President of Advanced Advertising Products and Strategy at NBCUniversal
  • Oleg Korenfeld, EVP Adtech & Platforms at Mediavest Spark
  • Jonathan Steuer, Chief Research Officer at Omnicom Media Group
  • Jay Prasad, Chief Strategy Officer at VideoAmp
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Cruises & Rosé All Day

Hosted by MMS, our yacht set sail daily around the French Riviera and St. Tropez for a full day of leisure networking, and of course, rosé.

Video Recap