VideoAmp and Troy Dreier, Editor at sat down with industry leaders at CES 2017 to discuss programmatic video.

Watch what the experts have to say about programmatic video — the hurdles it has left to overcome, the biggest misconceptions around programmatic video, and what you can look forward to in 2017.

Special thanks to the following contributors (in order of appearance):
Troy Dreier, Editor at
Claudia Barbiero, Vice President, Marketing and Live Events Production at LiveU Inc.
Eric Franchi, Co-founder at Undertone
Hank Frecon, Founder & CEO at Source Digital
Jon Schulz, Chief Marketing Officer at Viant
Lewis Rothkopf, Chief Revenue Officer at AdsNative
Josh Stivers, Director of Product Management at Immersion
Larry Harris, Chief Strategy Officer at Sightly
Dave Otten, CEO & Founder at JW Player