Video is by nature a much more scarce inventory source than display, thus the incentive for fraud and other illicit behavior is more pronounced. This makes dual goal advertising in high-quality environments at scale extremely challenging.
VideoAmp’s technology goes deeper, it can drill down to viewability scores of the operating system (Windows vs. Mac), browser type, or geographic location. Action can then be taken to optimize performance while preserving scale, since you wouldn’t have to stop buying a whole site, but perhaps just the browser type pushing down your scores.
To learn more, download our whitepaper.